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Dropping your price

A listing that has not sold is usually a pricing conversation, not a demand problem. This page covers when to drop, by how much, and what else to try first.

What you'll learn​

  • When we will nudge you about a stale listing
  • How much of a drop actually does something
  • What to try before dropping
  • How to change your price

When we get in touch​

If a listing has been sitting for about eight weeks with no sale, we will email you once. It is a single email per seller, not one per bottle, and we will not chase you about the same listing again for a month.

The email suggests two things: consider the price, and share the listing yourself.

We are not trying to push you into selling cheaply. Eight weeks is simply the point where, on our numbers, a listing has stopped being seen by anyone new.

How much to drop​

A small drop does very little. If you are going to move, move enough that it reads as a different price:

  • Under 5% — buyers who saw it before will not notice
  • 10–15% — this is the range that tends to shift things
  • More than 25% — worth asking whether the original price was the problem, or whether the listing is missing something

Before you drop, check these​

A price cut will not fix a listing that is missing information. Two of our longest-sitting listings are over A$450 with no description at all.

  1. Is there a description? Where it came from, how it has been stored, how much has been used.
  2. Do the photos show the fill level? A photo against the light showing how full the bottle is answers the first question every buyer has.
  3. Is the batch code photographed? At higher prices this matters more than almost anything else.
  4. Is the box there, and shown?
  5. Have you shared it? Most listings that sell were seen somewhere other than the marketplace page. See Sharing your listing.

If any of those are missing, fix them first. It is cheaper than dropping your price.

What the valuation says​

Our valuation tool gives you a suggested price based on the retail price, the fill level, the condition and whether the item is available in Australia. It is a starting point, not a rule — you can always set your own.

If your asking price is a long way above what the tool suggests, that gap is worth a look. See Pricing & valuation system.

How to change your price​

  1. Go to My listings
  2. Open the listing
  3. Edit the asking price and save

The change is live once it passes review. Every listing on ScentSell is reviewed by a person, including edits.

:::tip Offers do the same job quietly If you would rather not drop the public price, leave it and take offers. A buyer making an offer is telling you exactly what they think it is worth, and you can counter as many times as you like. :::